I’ve been at the forefront of digital transformation since 1987, when I embarked on my first government digital project. During the dotcom boom in 2000, I launched a website that swiftly became the industry leader for executive PAs and office managers, capturing both the UK and US markets. It wasn’t until five years later that open-source content management systems became available.
In 2012, I pioneered GDS standards for transactional content, while managing online content for the flagship welfare reform project Universal Credit at the time, when GDS was still in its infancy.
For over thirty years, I’ve been crafting exceptional user experiences. My work has been quoted by well-known publications like the Wall Street Journal, Bloomberg, PropertyWeek and prominent UK newspapers.
What truly drives me is the positive impact my work can have on others. I have a versatile skill set and experience across the public, commercial and charity sectors, in digital, print, and broadcast media. In today’s challenging economic climate, I can handle diverse responsibilities that might otherwise require multiple team members.
I delivered thought-leadership, service design and content for automated background checks on grant applications as part of the Cabinet Office's counter-fraud tools.
I was responsible for all online content for the UK government's flagship welfare reform programme, turning complex processes into intuitive online journeys.
I designed and created an online advice and reporting service for drink and needle spiking, that was hailed by victim charities as 'victim-focused' and 'excellent'.
Farmers and other UK landowners can apply for subsidies through a complex paper process. I formed part of the team to make it user-friendly and digital.
Application forms to work as a childcare provider had users in tears on the helpline at the UK's schools regulator. I turned them into a single, user-friendly online form.
I spearheaded the transformation of 5,000 pages of cancer information, empowering 4 million unique users each month through accessible content and a new user interface.
The spiking advice and information service I wrote for police in England and Wales is trauma-informed, focusing on users who may be disoriented or affected by substances. It offers a safe and empathetic environment, prioritising clarity and support.
By understanding the unique needs of these users, I was able to provide guidance and options for reporting, ensuring their experiences are heard and addressed with sensitivity. The service is included on the newly-launched Police.UK app.
My content was reviewed by victim support organisations as striking the “perfect” tone. “All the way through you were giving the victim the choice of what to do next, which is the right thing to do. We had no changes to make; it was excellent.”
In the ever-changing world of digital content, job titles can be confusing. Roles such as content strategist, content designer, UX writer and service designer all play parts in creating compelling and effective content and services.
The beauty of my experience and skills lies in their versatility. I’ve specialised in this field for over 30 years. This has equipped me to cover a wide range of skills and responsibilities. So, while job titles may vary, my commitment to deliver exceptional content and driving results remains unwavering. I’m passionate about using my skills and experience to help people and add real value to digital teams.
Phone
+44 (0)755 401 2533
Email
adrie@adrie.co.uk